Post by account_disabled on Mar 4, 2024 22:36:14 GMT -5
Starting this Friday, July 1, all advertising that uses images that are considered unhealthy or unrealistic of the human body will be removed from the British capital's public transport network. The measure was announced by the newly elected mayor of the British capital, Sadiq Khan, who pledged during his election campaign to ban advertisements that could pressure people to adapt to an unhealthy figure. These representations, frequently disseminated by the advertising industry, are "susceptible to causing body confidence issues, particularly among young people," Khan said in a statement. «As a father of two teenage girls, I am very concerned about this type of advertising that can demean people, especially women, and make them ashamed of their bodies. "It's time for it to end," he added. Groups such as National Women's Liberation denounce the posters that they consider sexist and violent A poster advertising a weight loss product that appeared on the London Underground last year was the first to generate this reaction.
The company that sells this slimming protein, Protein World, promoted its supplements using a tanned model in a yellow bikini with a slim waist. Next to it, the question America Mobile Number List Do you have your beach body ready?" The poster angered many, more than 400 complaints were made to the UK's Advertising Standards Authority saying the ad was "offensive" and "irresponsible", and a petition calling for its removal received more than 71,000 signatures in a matter of days. “Protein World” directly addresses people with the goal of making them feel physically inferior. The question I would like to ask whoever authorized this ad is: what does it mean to have a 'beach body ready'? "And who wouldn't have it?" wrote petition leader Charlotte Baring on Change.org. The outrage reached the streets, causing a meeting organized in London's Hyde Park, where half-naked protesters came to show that "all body types are acceptable." Fiona Longmuir and Tara Costello Fiona Longmuir and Tara Costello A campaign organized under the hashtag #everybodyisready.
Bloggers Fiona Longmuir and Tara Costello posed in their bikinis in front of the advert. The advertising watchdog determined that the ad was unlikely to be considered a serious offence. In an ironic twist, Protein World's sales increased considerably. "This is not feminism, this is extremism," the company said on its Twitter account. First capital of the world However, the "beach corps" controversy led Mayor Khan to push for his suspension, less than two months after taking office in May. The economic impact of such a move could be substantial: with 1.34 million trips made on the London Underground each year and another 2.4 million on buses, the network's advertising sector is considered the most lucrative in the world. No one should feel pressured, while traveling on public transport, by unrealistic expectations about their bodies. Sending a clear message to the advertising industry According to the mayor's office, around 12,000 advertisements appear in public spaces online each year, from posters on train cars to billboards on buses.
The company that sells this slimming protein, Protein World, promoted its supplements using a tanned model in a yellow bikini with a slim waist. Next to it, the question America Mobile Number List Do you have your beach body ready?" The poster angered many, more than 400 complaints were made to the UK's Advertising Standards Authority saying the ad was "offensive" and "irresponsible", and a petition calling for its removal received more than 71,000 signatures in a matter of days. “Protein World” directly addresses people with the goal of making them feel physically inferior. The question I would like to ask whoever authorized this ad is: what does it mean to have a 'beach body ready'? "And who wouldn't have it?" wrote petition leader Charlotte Baring on Change.org. The outrage reached the streets, causing a meeting organized in London's Hyde Park, where half-naked protesters came to show that "all body types are acceptable." Fiona Longmuir and Tara Costello Fiona Longmuir and Tara Costello A campaign organized under the hashtag #everybodyisready.
Bloggers Fiona Longmuir and Tara Costello posed in their bikinis in front of the advert. The advertising watchdog determined that the ad was unlikely to be considered a serious offence. In an ironic twist, Protein World's sales increased considerably. "This is not feminism, this is extremism," the company said on its Twitter account. First capital of the world However, the "beach corps" controversy led Mayor Khan to push for his suspension, less than two months after taking office in May. The economic impact of such a move could be substantial: with 1.34 million trips made on the London Underground each year and another 2.4 million on buses, the network's advertising sector is considered the most lucrative in the world. No one should feel pressured, while traveling on public transport, by unrealistic expectations about their bodies. Sending a clear message to the advertising industry According to the mayor's office, around 12,000 advertisements appear in public spaces online each year, from posters on train cars to billboards on buses.