Post by account_disabled on Mar 5, 2024 0:40:10 GMT -5
Working from home, teleworking, home-office.the key word depends on the language in which we pronounce it. There are many ways to call it, only one way to integrate it. And the Branding? Now and in this context, it is more alive than ever. Work from home When we had the answers, all the questions changed The reality of working from home has significantly impacted companies and organizations. Suddenly we have seen how much of what seemed impossible to do outside the office was feasible from home. The human being is an animal of habit. Old…and new. The ability to redefine our habits and routines never ceases to amaze when, in a short time, the entire world has had to assume a new reality. Adapting not only makes us feel more alive, but also offers us new tools in managing resources and people. Effective management when working from home not only helps us coordinate the team of teleworkers, but also attracts new talent. A group of people for whom the quality of life provided by teleworking is equally or more important than salary. Branding means relationships, not physical presence In this sense, having a group of people aligned remotely requires giving much more importance if possible to the generation and maintenance of valuable relationships.
Relationships that must draw on a corporate culture of remote work and principles in which Branding has a lot to say and contribute. The need to build corporate culture and Employer Branding strategies is now stronger than ever. Keeping the people who make up the organization united is essential, even if they are many kilometers apart. How to adapt companies to distance from home? Today, promoting companies means helping them manage brands that speak a new language. More adaptive, versatile, empathetic and integrative brands. It means Industry Email List projecting a new image, in which the remote employee experience, as well as any other type of audience, is equal to or better than the in-person experience. And, if that were not enough, we must work on it already immersed in this new context. What are the premises to take into account when working from home on a remote Branding project that helps companies grow from a distance? First, no brand needs physical proximity to build perceptions and generate relationships. And even less, in the digital age. Second, no brand that wants to work collaboratively is limited by sharing the same table. Large projects are being co-created remotely. Third, the user has changed their priorities. Living a brand no longer depends on visiting a physical space. A brand is, more than ever, a liquid idea.
Lastly, complicity and empathy between those who have a challenge to achieve and those who wish to put their ideas and abilities at the service of achieving it have never been so powerful. Distance and new value generation levers In this new scenario that is here to stay, the experience of the remote employee as well as that of the user themselves must change even for the better. Managing and activating brands remotely offers us some other advantages: Agility: Meetings in one click. No travel. Optimization to the maximum of time. Speaking turns. Globality: The entire world in a videoconference room, operationally. Multidisciplinary teams and, now, 100% international. Collaboration: New digital tools that allow the generation of ideas simultaneously and coordinated. Quality of life: Time for you and your family. Reconcile work with what you like to inspire new ideas and generate better feelings. Results: After some time in this new paradigm we have seen how the results have been very similar to how we worked before. And all this, without having taken the possibilities of distance further.
Relationships that must draw on a corporate culture of remote work and principles in which Branding has a lot to say and contribute. The need to build corporate culture and Employer Branding strategies is now stronger than ever. Keeping the people who make up the organization united is essential, even if they are many kilometers apart. How to adapt companies to distance from home? Today, promoting companies means helping them manage brands that speak a new language. More adaptive, versatile, empathetic and integrative brands. It means Industry Email List projecting a new image, in which the remote employee experience, as well as any other type of audience, is equal to or better than the in-person experience. And, if that were not enough, we must work on it already immersed in this new context. What are the premises to take into account when working from home on a remote Branding project that helps companies grow from a distance? First, no brand needs physical proximity to build perceptions and generate relationships. And even less, in the digital age. Second, no brand that wants to work collaboratively is limited by sharing the same table. Large projects are being co-created remotely. Third, the user has changed their priorities. Living a brand no longer depends on visiting a physical space. A brand is, more than ever, a liquid idea.
Lastly, complicity and empathy between those who have a challenge to achieve and those who wish to put their ideas and abilities at the service of achieving it have never been so powerful. Distance and new value generation levers In this new scenario that is here to stay, the experience of the remote employee as well as that of the user themselves must change even for the better. Managing and activating brands remotely offers us some other advantages: Agility: Meetings in one click. No travel. Optimization to the maximum of time. Speaking turns. Globality: The entire world in a videoconference room, operationally. Multidisciplinary teams and, now, 100% international. Collaboration: New digital tools that allow the generation of ideas simultaneously and coordinated. Quality of life: Time for you and your family. Reconcile work with what you like to inspire new ideas and generate better feelings. Results: After some time in this new paradigm we have seen how the results have been very similar to how we worked before. And all this, without having taken the possibilities of distance further.