Post by sinthiya007 on Nov 9, 2024 22:58:54 GMT -5
In order to increase revenue, you need to constantly be in contact with your audience: warm them up, remind them about signing up for services, collect feedback, inform them about promotions. This can be done using SMS, email or WhatsApp mailings.
Messenger mailings win in several ways at once.
For example, email newsletters are significantly inferior in terms of open rate - 21% versus 90% in WhatsApp. Users often delete newsletters without even reading them, and, of course, emails are not responded to as quickly as messages in a messenger.
SMS mailings have a lot of limitations: you can't send photos, videos, files, chat with the client, and the chat history is not saved. In addition, SMS mailings are very expensive - you have to pay for every 70 characters in Cyrillic or 160 in Latin. If you don't fit into the limit, you will have to pay for sending on page seo service several messages to each recipient. In WhatsApp, you pay for opening a 24-hour correspondence window - the number of messages that can be sent to a client during these days is not limited.
You can send a mass mailing or connect a chat bot in a messenger only using WhatsApp Business API. This business solution also allows you to connect several managers to work in one account and set up integration with CRM.
How Salons Can Use WhatsApp
If a client communicates with you on WhatsApp, you automatically receive a phone number and name, which means you can use the contact for further work. For example, you can launch a chatbot or mailing, communicate with the client in a chat, call, set up end-to-end analytics.
For each stage of working with a client - from the first contact and booking a service to collecting feedback and sending out special offers - there are mechanics that you can use.
1. Automate the service booking
Making an appointment for a beauty salon, massage or barbershop via messenger is much more convenient for the client than calling, which means it can increase the flow of customers to your establishment.
Messenger mailings win in several ways at once.
For example, email newsletters are significantly inferior in terms of open rate - 21% versus 90% in WhatsApp. Users often delete newsletters without even reading them, and, of course, emails are not responded to as quickly as messages in a messenger.
SMS mailings have a lot of limitations: you can't send photos, videos, files, chat with the client, and the chat history is not saved. In addition, SMS mailings are very expensive - you have to pay for every 70 characters in Cyrillic or 160 in Latin. If you don't fit into the limit, you will have to pay for sending on page seo service several messages to each recipient. In WhatsApp, you pay for opening a 24-hour correspondence window - the number of messages that can be sent to a client during these days is not limited.
You can send a mass mailing or connect a chat bot in a messenger only using WhatsApp Business API. This business solution also allows you to connect several managers to work in one account and set up integration with CRM.
How Salons Can Use WhatsApp
If a client communicates with you on WhatsApp, you automatically receive a phone number and name, which means you can use the contact for further work. For example, you can launch a chatbot or mailing, communicate with the client in a chat, call, set up end-to-end analytics.
For each stage of working with a client - from the first contact and booking a service to collecting feedback and sending out special offers - there are mechanics that you can use.
1. Automate the service booking
Making an appointment for a beauty salon, massage or barbershop via messenger is much more convenient for the client than calling, which means it can increase the flow of customers to your establishment.